Contemporary Strategy Analysis 12/e【內含Access Code,經刮除不受退】 [Grant] 9781394251599

A market-leading title across the world in upper-level undergraduate and MBA courses, Contemporary Strategy Analysis combines a rigorous approach to business strategy analysis with highly relevant examples of current practice and a rich collection of case studies. With a lively narrative style, expert strategist and lecturer Robert M. Grant introduces students to some of the latest thinking in the strategy field while addressing the strategic issues that business enterprises face today.

Designed to be accessible for students from different backgrounds with varying levels of experience, the twelfth edition of Contemporary Strategy Analysis builds upon its tradition of clarity of exposition, emphasis on practicality, and concentration on the fundamentals of value creation and appropriation. A wide range of contemporary topics are presented alongside fully integrated business models, real-world examples of business model innovation, and practical tools for formulating and implementing business strategies.

Contemporary Strategy Analysis, Twelfth Edition, remains the ideal textbook for core strategy courses in Business Studies, Management, and MBA programs, as well as for executive courses on competitive strategy, corporate strategy, and management consulting skills. It is also a valuable resource for managers, business owners, founders, and other professionals who are responsible for the strategic direction of a modern enterprise.

頁數：512
版次：第12版
年份：2025年
規格：平裝/雙色
ISBN：9781394251599

PART I INTRODUCTION 
1 The Concept of Strategy 
PART II THE TOOLS OF STRATEGY ANALYSIS 
2 Goals, Values, and Performance 
3 Industry Analysis: The Fundamentals 
4 Industry Analysis: Dynamics of Industry and Competition 
5 Analyzing Resources and Capabilities 
6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 
PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 
7 The Sources and Dimensions of Competitive Advantage
8 Industry Evolution and Strategic Change 
9 Technology-Based Industries and the Management of Innovation 
PART IV CORPORATE STRATEGY
10 Vertical Integration and the Scope of the Firm
11 Global Strategy and the Multinational Corporation
12 Diversification Strategy
13 Implementing Corporate Strategy: Managing the Multibusiness Firm
Appendix: External Growth Strategies: Mergers, Acquisitions, Alliances
14 Current Trends in Strategic Management