Strategic Management: Competitiveness & Globalization Concepts & Cases 13/e AE【內含Access Code,經刮除不受退】[Hitt/Ireland/Hoskisson] 9789814878173
🔸作者：Hitt, Ireland, Hoskisson
🔸ISBN：9789814878173
✅訂購數量5本以上另有優惠，請洽LINE客服訂購
產品介紹
Introduce students to strategic management with the market-leading text that sets the standard for this course. Written by today's most prominent management scholars and award-winning instructors, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 13E provides an intellectually rich, yet practical, analysis of strategic management. The authors combine a classic industrial organization model with a resource-based view of the firm to clearly demonstrate how today's businesses establish competitive advantages and create value for stakeholders. Also included at no additional charge are 20 leading business cases, carefully selected by the authors, which cover several US and international businesses across many industries. Cutting-edge research provides a strong global focus and helps students more accurately interpret the actions of more than 600 emerging and established companies that are striving to serve stakeholders and gain a competitive advantage over their rivals. Almost all Opening Cases are new to this edition as they introduce chapter concepts to readers. Updates to this edition's other cases provide fresh insights and reflect the latest developments. All-new mini cases in each chapter offer new contexts of study.
規格說明
頁數：768
版次：第13版
年份：2020年
規格：平裝/彩色
ISBN：9789814878173
產品內容與運送說明
Part I: STRATEGIC MANAGEMENT INPUTS.
1. Strategic Management and Strategic Competitiveness.
2. The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis.
3. The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages.
Part II: STRATEGIC ACTIONS: STRATEGY FORMULATION.
4. Business-Level Strategy.
5. Competitive Rivalry and Competitive Dynamics.
6. Corporate-Level Strategy.
7. Merger and Acquisition Strategies.
8. International Strategy.
9. Cooperative Strategy.
Part III: STRATEGIC ACTIONS: STRATEGY IMPLEMENTATION.
10. Corporate Governance.
11. Organizational Structure and Controls.
12. Strategic Leadership.
13. Strategic Entrepreneurship.
Part IV: CASE STUDIES
C1 - Preparing an Effective Case Analysis
20 Leading Business Cases
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