Management Information Systems: Managing the Digital Firm 17/e [Laudon] 9781292403281

🔸書名:Management Information Systems: Managing the Digital Firm 17/e
🔸作者:Laudon
🔸ISBN:9781292403281
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商品編號: CS0440PC

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產品介紹

Management Information Systems: Managing the Digital Firm provides you with a comprehensive overview of information systems, while drawing connections between MIS and business performance. You'll benefit from the text's real-world case studies that reveal how well-known companies use IT to solve problems and achieve business objectives. With the Laudons' expert guidance, you'll develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results.

The 17th Edition has been thoroughly updated to cover the latest industry and technology changes. New coverage includes discussion of the many ways the coronavirus pandemic changed the way businesses use information systems and includes 2 interactive sessions and a chapter-ending case study.

規格說明

頁數:648
版次:第17版
年份:2022年
規格:平裝/彩色
ISBN:9781292403281

產品內容與運送說明

PART ONE Organizations, Management, and the Networked Enterprise
Chapter 1 Information Systems in Global Business Today
Chapter 2 Global E-business and Collaboration
Chapter 3 Information Systems, Organizations, and Strategy
Chapter 4 Ethical and Social Issues in Information Systems
PART TWO Information Technology Infrastructure
Chapter 5 IT Infrastructure and Emerging Technologies
Chapter 6 Foundations of Business Intelligence: Databases and Information Management
Chapter 7 Telecommunications, the Internet, and Wireless Technology
Chapter 8 Securing Information Systems
PART THREE Key System Applications for the Digital Age
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10 E-commerce: Digital Markets, Digital Goods
Chapter 11 Managing Knowledge and Artificial Intelligence
Chapter 12 Enhancing Decision Making
PART FOUR Building and Managing Systems
Chapter 13 Building Information Systems
Chapter 14 Making the Business Case for Information Systems and Managing Projects
Chapter 15 Managing Global Systems

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