Management Information Systems: Managing the Digital Firm 14/e [Laudon] 9781292094007

🔸書名:Management Information Systems: Managing the Digital Firm 14/e
🔸作者:Laudon
🔸ISBN:9781292094007
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商品編號: CS0390PC

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產品介紹

Management Information Systems: Managing the Digital Firm provides you with a comprehensive overview of information systems, while drawing connections between MIS and business performance. You'll benefit from the text's real-world case studies that reveal how well-known companies use IT to solve problems and achieve business objectives. With the Laudons' expert guidance, you'll develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results.

規格說明

頁數:672
版次:第14版
年份:2016年
規格:平裝/彩色
ISBN:9781292094007

產品內容與運送說明

Part One: Organizations, Management, and the Networked Enterprise
1. Information Systems in Global Business Today
2. Global E-Business and Collaboration
3. Information Systems, Organizations, and Strategy
4. Ethical and Social Issues in Information Systems
Part Two: Information Technology Infrastructure
5. IT Infrastructure and Emerging Technologies
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems
Part Three: Key System Applications for the Digital Age
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10. E-Commerce: Digital Markets, Digital Goods
11. Managing Knowledge
12. Enhancing Decision Making
Part Four: Building and Managing Systems
13. Building Information Systems
14. Managing Projects
15. Managing Global Systems

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