Management Information Systems: Managing the Digital Firm 15/e [Laudon] 9781292211756

Management Information Systems: Managing the Digital Firm provides you with a comprehensive overview of information systems, while drawing connections between MIS and business performance. You'll benefit from the text's real-world case studies that reveal how well-known companies use IT to solve problems and achieve business objectives. With the Laudons' expert guidance, you'll develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results.

頁數：656
版次：第15版
年份：2018年
規格：平裝/彩色
ISBN：9781292211756

I. Organizations, Management, and the Networked Enterprise
1. Information Systems in Global Business Today
2. Global E-business and Collaboration
3. Information Systems, Organizations, and Strategy
4. Ethical and Social Issues in Information Systems
II. Information Technology Infrastructure
5. IT Infrastructure and Emerging Technologies
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems
III. Key System Applications for the Digital Age
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10. E-commerce: Digital Markets, Digital Goods
11. Managing Knowledge
12. Enhancing Decision Making
IV. Building and Managing Systems
13. Building Information Systems
14. Managing Projects
15. Managing Global Systems