Contemporary Strategy Analysis 11/e [Grant] 9781119815235

🔸書名:Contemporary Strategy Analysis 11/e
🔸作者:Grant
🔸ISBN:9781119815235
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商品編號: MB0726PC

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產品介紹
  • Offers a clear and practical approach to strategy analysis with a focus on the fundamentals of value creation
  • Offers a thorough introduction to the tools of strategy analysis, including firm goalsand performance appraisal, industry analysis, and the analysis of resources and capabilities
  • Focuses on the fundamentals of value creation with an emphasis on practicality
  • Offers a systematic approach to analyzing business strategy, such as industry evolution, vertical integration, diversification, and the sources and dimensions of competitive advantage
  • Discusses technology-based industries and the management of innovation
  • Supported by a comprehensive range of instructor resources accessed via a companion website
規格說明

頁數:546
版次:第11版
年份:2022年
規格:平裝/套色
ISBN:9781119815235

產品內容與運送說明

PART I INTRODUCTION
1 The Concept of Strategy
PART II THE TOOLS OF STRATEGY ANALYSIS
2 Goals, Values, and Performance
3 Industry Analysis: The Fundamentals
4 Further Topics in Industry and Competitive Analysis
5 Analyzing Resources and Capabilities
6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation
PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE
7 The Sources and Dimensions of Competitive Advantage
8 Industry Evolution and Strategic Change
9 Technology-Based Industries and the Management of Innovation
PART IV CORPORATE STRATEGY
10 Vertical Integration and the Scope of the Firm
11 Global Strategy and the Multinational Corporation
12 Diversification Strategy
13 Implementing Corporate Strategy: Managing the Multibusiness Firm
Appendix: External Growth Strategies: Mergers, Acquisitions, Alliances
14 Current Trends in Strategic Management
CASES TO CONTEMPORARY STRATEGY ANALYSIS

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