Entrepreneurship 6/e [Zacharakis] 9781394262809

Entrepreneurship is an essential resource for both undergraduate and MBA courses on new venture creation. With a focused “hands-on” learning approach, this leading textbook integrates contemporary cases, practical examples, and foundational theory in a single volume. Student-friendly chapters explain each step of the entrepreneurial process, including idea generation, prototyping, opportunity evaluation, business model development, team building, marketing, financial forecasting, legal and tax considerations, and much more.

Now in its sixth edition, Entrepreneurship is thoroughly updated to reflect today’s business environment. Entirely new material on Artificial Intelligence (AI) and digital marketing is accompanied by new examples and case studies of entrepreneurs facing issues in the real world. Throughout this edition, the authors provide timely insights on engaging with new ventures as investors, bankers, accountants, lawyers, vendors, customers, and employees.

Delving into the real-world trials and tribulations of entrepreneurs in the US and around the world, Entrepreneurship, Sixth Edition, remains the go-to textbook for upper-level undergraduate business, management, and entrepreneurship majors, MBA students, early-career business professionals, and general readers wanting to understand what it takes to create a new venture in the modern business landscape.

頁數：496
版次：第6版
年份：2025年
規格：平裝/單色
ISBN：9781394262809

1 An Opportunity to Lift All: The Power of Entrepreneurship
2 The Entrepreneurial Process
3 Opportunity Recognition, Shaping, and Reshaping
4 Prototyping Your Ideas
5 The Importance of Business Models
6 Entrepreneurial Marketing
7 Digital Marketing for Entrepreneurs
8 Building the Founding Team
9 The Business Planning Process
10 Building Your Pro Forma
11 Raising Money for Starting and Growing a Business
12 Debt and Other Forms of Financing
13 Legal and Tax Issues, Including Intellectual Property
14 Entrepreneurial Growth