Entrepreneurship: Tools to Start Your Own Business 4/e [Bygrave] 9781119923473

Entrepreneurship, 4th Edition delves into the trials and tribulations of entrepreneurship so students will have the necessary tools to start their own businesses. It provides coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. Up-to-date examples and references provide entrepreneurs with the most essential information.

頁數：624
版次：第4版
年份：2017年
規格：平裝/單色
ISBN：9781119923473

1 The Power of Entrepreneurship
2 The Entrepreneurial Process
3 Opportunity Recognition, Shaping, and Reshaping
4 Prototyping Your Ideas
5 Understanding Your Business Model and Developing Your Strategy
6 Entrepreneurial Marketing
7 Building the Founding Team
8 The Business Planning Process
9 Building Your Pro-Forma Financial Statements
10 Financing Entrepreneurial Ventures Worldwide
11 Raising Money for Starting and Growing Businesses
12 Debt and Other Forms of Financing
13 Legal and Tax Issues, Including Intellectual Property
14 Entrepreneurial Growth
15 Social Entrepreneurship