Research Methods for Business 9/e【內含Access Code,經刮除不受退】[Bougie/Sekaran] 9781394319008

Research Methods for Business, 9th Edition explains the principles and practices of using a systematic, organized research approach, facilitating the development of effective solutions to business challenges. Designed to help students view research from the perspective of management, this leading textbook guides readers through the entire business research process while fostering a deeper understanding of how to conduct rigorous, relevant, and ethical research.

• Provides a clear, student-friendly introduction to business research with an informal and accessible writing style
• Covers a wide range of business research methods and practices used in areas such as human resources management, strategic management, operations management, finance, and accounting
• Integrates real-world case studies and examples from various business disciplines to illustrate key concepts
• Emphasizes both scientific and pragmatic approaches to research to ensure a well-rounded understanding
• Enhances critical thinking and problem-solving skills through structured exercises and hands-on activities

頁數：448
版次：第9版
年份：2026年
規格：平裝/彩色
ISBN：9781394319008

1 Introduction to Research
2 The Scientific Approach and Alternative Approaches to Investigation
3 Defining the Management Problem
4 Defining the Research Problem
5 The Critical Literature Review
6 Theoretical Framework and Hypothesis Development
7 Elements of Research Design
8 Interviews
9 Observation
10 Administering Questionnaires
11 Experimental Designs
12 Measurement of Variables: Operational Definition
13 Measurement of Variables: Scaling Reliability and Validity
14 Sampling
15 Quantitative Data Analysis
16 Quantitative Data Analysis: Hypothesis Testing
17 Qualitative Data Analysis
18 Conclusions
19 The Research Report
Appendix 1: Different Routes and Structures of a Master’s Thesis
Appendix 2: Checklist for Theses
Appendix 3: Factors Affecting the Upward Mobility of Women in Public Accounting