Global Marketing Management 9/e [Kotabe] 9781119888765
🔸作者：Kotabe
🔸ISBN：9781119888765
✅訂購數量5本以上另有優惠，請洽LINE客服訂購
產品介紹
- Offers updated, contemporary examples throughout the book
- Explores the tension between pursuing economies of scale and respecting unique cultural sensitivities in various regions
- Discusses major global environmental and ethical issues, including climate change and child labor
- Presents new and updated long case studies of real-world international marketing
規格說明
頁數：800
版次：第9版
年份：2023年
規格：平裝/單色
ISBN：9781119888765
產品內容與運送說明
1 Globalization Imperative
2 Economic Environment
3 Financial Environment
4 Global Cultural Environment and Buying Behavior
5 Political and Legal Environment
6 Global Marketing Research
7 Global Segmentation and Positioning
8 Global Marketing Strategies
9 Global Market Entry Strategies
10 Global Product Policy Decisions I: Developing New Products for Global Markets
11 Global Product Policy Decisions II: Marketing Products and Services
12 Global Pricing
13 Global Communication Strategies
14 Sales Management
15 Global Logistics and Distribution
16 Export and Import Management
17 Planning, Organization, and Control of Global Marketing Operations
18 Marketing Strategies for Emerging Markets
19 Global Marketing and the Internet
20 Sustainable Marketing in the Global Marketplace
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