Business Communication Essentials 8/e [Bov'ee] 9781292330099

For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.

頁數：544
版次：第8版
年份：2020年
規格：平裝/彩色
ISBN：9781292330099

PART I: BUSINESS COMMUNICATION FOUNDATIONS 
1. Professional Communication in Today’s Digital, Social, Mobile World
2. Collaboration, Interpersonal Communication, and Business Etiquette
PART II: THE THREE-STEP WRITING PROCESS
3. Planning Business Messages
4. Writing Business Messages
5. Completing Business Messages
PART III: BRIEF BUSINESS MESSAGES
6. Crafting Messages for Digital Channels
7. Writing Routine and Positive Messages
8. Writing Negative Messages
9. Writing Persuasive Messages
PART IV: LONGER BUSINESS MESSAGES
10. Understanding and Planning Reports and Proposals
11. Writing and Completing Reports and Proposals
12. Developing and Delivering Business Presentation
PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS
13. Building Careers and Writing Resumes
14. Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols