Managing Innovation 6/e Wiley Custom [Tidd/Bessant] 9781119923855

• "Research Notes" support a strong empirical approach to the understanding and practice of innovation management
• "Views from the Front Line" connect the experiences and challenges of real-world managers to the concepts discussed in the text 
• Emphasizes application over theory, providing practical, tested processes, models, and tools
• Interactive innovation tools and exercises reinforce critical concepts

頁數：602
版次：第6版
年份：2018年
規格：平裝/單色
ISBN：9781119923855

1 Innovation – What It Is and Why It Matters
2 Innovation as a Core Business Process
3 Building the Innovative Organization
4 Developing an Innovation Strategy
5 Sources of Innovation
6 Search Strategies for Innovation
7 Innovation Networks
8 Decision Making Under Uncertainty
9 Making the Innovation Case
10 Creating New Products and Services
11 Exploiting Open Innovation and Collaboration
12 Promoting Entrepreneurship and New Ventures
13 Capturing the Business Value of Innovation
14 Capturing Social Value
15 Capturing Learning from Innovation