An Introduction to Management Science 15/e [Anderson] 9781337406529

Now you can gain with a sound conceptual understanding of the role that management science plays in the decision-making process while mastering the latest advantages of Microsoft® Office Excel® 2016. The trusted market leader for more than two decades, Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann's AN INTRODUCTION TO MANAGEMENT SCIENCE: QUANTITATIVE APPROACHES TO DECISION MAKING, 15E uses a proven problem-scenario approach to introduce each quantitative technique within an applications setting. All data sets, applications, and screen visuals reflect the details of Excel 2016 to effectively prepare you to work with the latest spreadsheet tools. In addition, the book's online content offers LINGO software and Excel add-ins.

頁數：792
版次：第15版
年份：2019年
規格：精裝/套色
ISBN：9781337406529

1. Introduction.
2. An Introduction to Linear Programming.
3. Linear Programming: Sensitivity Analysis and Interpretation of Solution.
4. Linear Programming Applications in Marketing, Finance, and Operations Management.
5. Advanced Linear Programming Applications.
6. Distribution and Network Models.
7. Integer Linear Programming.
8. Nonlinear Optimization Models.
9. Project Scheduling: PERT/CPM.
10. Inventory Models.
11. Waiting Line Models.
12. Simulation.
13. Decision Analysis.
14. Multicriteria Decisions.
15. Time Series Analysis and Forecasting.
16. Markov Processes.
17. Linear Programming: Simplex Method (online).
18. Simplex-Based Sensitivity Analysis and Duality (online).
19. Solutions Procedures for Transportation and Assignment Problems (online).
20. Minimal Spanning Tree (online).
21. Dynamic Programming (online).
Appendix A: Building Spreadsheet Models.
Appendix B: Areas for the Standard Normal Distribution.
Appendix C: Values of e–λ.
Appendix D: References and Bibliography.