Transnational Management: Text and Cases in Cross-Border Management 8/e [Bartlett/Beamish] 9781108436694

Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated.

Transnational Management offers a uniquely global perspective on the subject.

• An integrated research-based conceptual framework links strategy, organization and management to help students develop a clear and consistent view of the integrated agenda of transnational management
• Conceptual frameworks and theoretical models are linked to practical application through carefully selected and relevant practical case materials
• Concepts and cases represent the strategic, organizational and management challenges of firms in both developed and developing countries, providing students with a geocentric rather than ethnocentric world perspective

頁數：576
版次：第8版
年份：2018年
規格：平裝/單色
ISBN：9781108436694

1. Expanding abroad: motivations, means and mentalities
2. Understanding the international context: responding to conflicting environmental forces
3. Developing transnational strategies: building layers of competitive advantage
4. Developing a transnational organization: managing integration, responsiveness, and flexibility
5. Creating worldwide innovation and learning: exploiting cross-border knowledge management
6. Engaging in cross-border collaboration: managing across corporate boundaries
7. Building new management capabilities: key to effective implementation
8. Shaping the transnational's future: defining an evolving global role.