Business in Action 8/e [Bovee] 9781292160634

Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates relevant, contemporary examples and trends from the business world.

From the life-changing impact of the pandemic to the prospect of conducting business in the metaverse to a spark of hope in the union movement, the past several years have been momentous for business.

頁數：608
版次：第8版
年份：2017年
規格：平裝/彩色
ISBN：9781292160634

PART 1 Setting the Stage: The Business of Business
1. Developing a Business Mindset
2. Understanding Basic Economics
3. The Global Marketplace
4. Business Ethics and Corporate Social Responsibility
PART 2 Building the Framework: Business Ownership and Entrepreneurship
5. Forms of Ownership
6. Entrepreneurship and Small-Business Ownership
PART 3 Guiding the Enterprise: Leadership, Organization, and Operations
7. Management Roles, Functions, and Skills
8. Organization and Teamwork
9. Production Systems
PART 4 Supporting the Workforce: Motivation and Human Resources
10. Employee Motivation
11. Human Resources Management
12. Labor Relations
PART 5 Satisfying the Customer: Marketing, Sales, and Customer Support
13. The Art and Science of Marketing
14. Product and Pricing Strategies
15. Distribution and Marketing Logistics
16. Customer Communication
PART 6 Managing the Money: Accouting and Financial Resources
17. Financial Information and Accounting Concepts
18. Financial Management
19. Financial Markets and Investment Strategies
20. The Money Supply and Banking Systems